It wouldn't be the Super Bowl without the must-see commercials! Every year, families gather around the big TV on Super Bowl Sunday to watch the fun and exciting TV spots -- and also a football game.
The nation's biggest companies shell out millions to craft hilarious, clever, touching and downright wild ads for the annual sporting event. Designed to make viewers laugh, cry or bond with one another, advertisers spare no expense to capture people's hearts and minds.
As the popularity of the ads have grown over the years, the commercials don't just debut during the big game, either! There are teasers for the commercials, as well as viral and social media campaigns that hype up expectations, which drop long before kickoff ever comes.
So, we're rounding up all the Super Bowl LV commercials as they are released in real time -- including pre-releases and teasers. Enjoy!
READ MORETom Brady's Super Bowl History: The GOAT'sBiggest GamesSKIP ADMichael B. Jordan Goes Shirtless as "Alexa’s Body"
For this big spot, Amazon asks the important question: what if the new Alexa lived inside a robot Michael B. Jordan? The steamy commercial -- made to promote the new Alexa design -- begins in an office boardroom as some tech designers for Amazon marvel at the device's new round orb shape. "It's just flawless," one exec shares in awe as she smiles down on the sphere. "I mean, I literally couldn't imagine a more beautiful vessel for Alexa to be inside."
The exec trails off as she looks out the windows of the office building and sees Jordan's face on a movie poster on the side of a bus -- and suddenly drifts off into a fantasy about what it would be like to have an Alexa around the house that looked exactly like People's Sexiest Man Alive. Meanwhile, her husband is less than thrilled by the ridiculously handsome Alexa-bot living in their home, seeing as his wife is enjoying looking at him a little too much.
How Klarna's "Four Quarter-Sized Cowboys" Tamed the Wild West
This ad for Klarna features four pint-sized Maya Rudolphs singing Nancy Sinatra's "These Boots Are Made for Walking" while riding miniature horses through an Wild West town. After watching it many, many times, it's still unclear what this ad is about, or what Klarna is, is why this was their ad -- but it's absolutely amazing nonetheless. It appears to be an app where you can buy things in installments, and it could truly revolutionize shopping -- maybe? The only thing that is certain is Hollywood needs to make a movie that follows these three mini-Mayas during their day-to-day lives on the fashionista frontier.
Michelob ULTRA Organic Seltzer Taps an "All-Star Cast"
This ad for the beer brand's new organic seltzer features what very nearly resembles an all-star cast of famous actors and musicians -- but they are really all celebrity doppelgängers. Actors and actresses portray stars like Serena Williams (Olivia Griffian), Maluma (James White), Lucy Liu (Kimmy Suzuki), Usher (Duane Avery) and Megan Fox (Claudia Alende). Meanwhile, the real Don Cheadle appears opposite his lookalike brother for a clever subversion of your typical star-studded Super Bowl commercial.
Bruce Springsteen Drives a Jeep Into the Heart of Middle America
While the country has faced some truly intense challenges and political divisiveness, Bruce Springsteen's Super Bowl ad for Jeep is a call for unity, acceptance and the strength of togetherness and American values. "We need the middle. We just have to remember the very soil we stand on is common ground. So we can get there. We can make it to the mountaintop, through the desert, and we will cross this divide. Our light has always found its way through the darkness. And there's hope on the road up ahead," the iconic rock intones in this somberly patriotic car commercial.
"Let’s Grab a Beer" Adds Star Power Behind the Camera
While Anheuser-Busch opted to not run any Budweiser ads, they are running their first-ever ad for the Anheuser-Busch corporation, and their various brands and off-shoots. In an emotionally powerful and surprisingly thoughtful commercial about the social nature of sharing a beer, the company hired two-time Oscar-nominated director David Fincher to produce the impressive commercial that doesn't shy away from a genuine portrayal of friendship and the realities of life and love.
Cadillac Casts Timothée Chalamet as Edward Scissorhands' Son
Three decades after Tim Burton's iconic fantasy romance film Edward Scissorhands hit theaters, Winona Ryder returns as her character, Kim, in a new Super Bowl ad for the Cadillac LYRIQ, set in the movie's candy-colored world. But this time, she's telling the story of another boy who has scissors for hands: Edward's son, Edgar, played by Timothée Chalamet. Like his father, Edgar's sharp metal appendages make him unique and special, but also an outcast -- that is, until, Kim buys him a car that he doesn't need hands to drive.
Mila Kunis and Shaggy Trick Ashton Kutcher for Cheetos
Mila Kunis has been caught "orange-handed" by her husband, Ashton Kutcher! The couple is featured in a hilarious new ad for Cheetos Crunch Pop Mix that aired during the second half of Sunday's big game. Throughout the commercial -- which also features reggae musician Shaggy -- Kutcher catches Kunis stealing his snacks. Every time he questions her, however, she has only one reply: "It wasn't me," a nod to the 2000 dancehall hit.
To promote their new product, the cheesy snack food brand dropped two strangely dramatic and ominous teaser commercials. The first -- titled "Evidence," and released online on Jan. 14, was shot like a neo-noir crime drama, and features Kutcher coming home and opening a mysterious manila envelope filled with black-and-white long-distance photos of something viewers can't see but clearly disturbs Kutcher. He also pulls out an empty, flattened bag of Cheetos Crunch Pop Mix and whispers in stunned horror, "I knew it."
The second teaser, which dropped on Jan. 19, is titled "Advice" and opens on a tearful Kunis addressing an unseen other person, and asking with pained disbelief, "What exactly are you insinuating? Do you think that I would do that? That I would go behind your back after everything that we've been through?" The camera pans back to reveal that she's actually talking to a mirror and is faking her tears. For some reason, rapper Shaggy is sitting behind her and tells her to "just stick to the line I gave you," evidently helping her rehearse some sort of alibi. Shaggy is also revealed to be involved. Which makes sense, because if there's anyone who can teach someone to deny responsibility for something, it's famously Shaggy.
Dolly Parton Reimagines "9 to 5"
Dolly Parton's 1980 workplace anthem, "9 to 5," is getting a reimagining, thanks to a new Super Bowl ad for Squarespace, a website building and e-commerce platform. Parton recreated her classic "9 to 5" but changed the lyrics to "5 to 9." The reworked lyrics refer to the hours when people are able to work on their side hustles aside from their day jobs. "Working 5 to 9, you've got passion and a vision," Parton sings. "Gonna change your life, do something that gives it meaning."
Michelob ULTRA Wants Viewers to Find Their "Happy" Place
When it came to making an ad for Michelob ULTRA, which is also owned by Anheuser-Busch, they decided to go for a more uplifting, emotionally inspiring commercial featuring Serena Williams and Peyton Manning, all set to Lou Reed's "Walk on the Wild Side." The narrated commercial explains the importance of finding the little things that make you happy throughout your journey in life -- and how Michelob can help you do so.
Uber Eats Brings Back "Wayne's World"
Mike Myers and Dana Carvey are reprising their roles as Wayne and Garth -- complete with their beloved living room set and shaggy wigs -- for Uber Eats' ad. The ad includes Cardi B and a lot of fun references to everyone's favorite public access show.
The first teaser commercial debuted during an episode of Saturday Night Live (which makes sense, considering that's where Wayne's World originated), and featured Wayne and Garth teasing their appearance during the game. "We just wanted to say that we'll see you soon for the game, which for legal reasons cannot be named," Wayne explained.
Fiverr Gets Topical With Four Seasons Ad
Poking fun at a particularly hilarious mishap with a press conference held by Rudy Giuliani last year, Fiverr set their almost magical commercial inside the Four Seasons Total Landscaping business, and its just fantastic.
Lenny Kravitz Is a "Heartbeat Billionaire" in Inspiring Stella Artois Ad
The Belgian brewery tapped GRAMMY winner Lenny Kravitz for their inspirational Super Bowl spot, which stresses the importance of enjoying life and not wasting your time on Earth. "We're all born with 2.5 billion heartbeats. That makes you a billionaire," Kravitz says in the ad, while playing the drums and transforming into a stylish animated version of himself. "So let's not waste the fortune within us. Invest. Invest in each other and the moments we share. Because you're rich in life when you're a heartbeat billionaire."
Reddit Does A Lot With 5-Seconds
Leave it to Reddit to create the one ad that so many might miss, but will still be a rebellious act of guerrilla-style marketing.
T-Mobile Reveals Blake Shelton and Gwen Stefani's Awkward 1st Date
T-Mobile's Super Bowl ad takes viewers back to "a few years ago" when Gwen Stefani calls up Adam Levine and says she's looking for a man who is "cultured" and "from another country." But, due to a poor connection, Levine hears that she wants a man who is "country" and "uncultured," and his buddy Blake Shelton comes to mind instantly. The first date doesn't exactly go smoothly when Gwen sees Blake has arrived for dinner in spurs and denim. (Although, in real life, they are engaged and seem super cute. But it's fun to see them willing to make fun of themselves in a Super Bowl ad.)
Later, T-Mobile aired another ad for the strength of its new 5G connection by pitting Anthony Anderson against his mom in a brutal game of family flag football.
Jimmy John's Is in a Turf War
The nationwide sandwich shop has made their first Super Bowl spot ever, and they are kicking things off by starting a hilarious turf war with a violent rival. In this ad, comedian Brad Garrett stars as Tony Bolognavich, the "King of Cold Cuts," who has a mobster-like attitude and a disdain for the tasty sandwiches available at Jimmy John's. It'll be fun to see how this campaign potentially escalates.
Dr. Squatch Brings Its Soap to the Super Bowl
The rapidly growing men's grooming brand has made a name for itself online with some wildly popular YouTube ads, and now the company is bringing its comedic sensibilities to the big game with this ad for its natural soap, which doesn't include synthetic detergents found in many big-name soap brands. This indie commercial has everything: Men showering in the forest? Check. A dragon-slaying sword? Check. After Effects explosions? Check. Good job, Dr. Squatch.
Vroom Goes Dark With "Dealership Pain"
The online used car retailer Vroom is looking to show people how much easier and more pleasant it is to buy a car through the internet than having to deal with a dealership. To get this point across, Vroom is presenting a deeply unsettling commercial shot like a horror movie showing a potential car buyer strapped to a chair in a dimly lit dealership as a creepy salesman prepares to torture and electrocute him with jumper cables and a car battery. There's no denying the ad is definitely attention-grabbing.
Tide Gets Surreal With a "Jason Alexander Hoodie"
Tide is asking the age-old question: "What if Seinfeld star Jason Alexander's face was on a hoodie, and he didn't appreciate it?" You know, that old chestnut. This commercial for Tide stresses the importance of making sure you keep your giant face sweaters clean.
Amy Schumer is a "Fairy Godmayo"
The comedian dons golden fairy wings for this commercial from Hellmann's mayonnaise, in which she tries to encourage people to avoid food waste by making great leftover dishes by adding mayo. You can't argue with mayo.
Mercari Says Goodbye and Hello
You know how you have a whole bunch of random stuff lying around your house that's perfectly good but you just don't use it? Well, Mercari wants to be your go-to online market place for selling things from the comfort of your living room. So when your wedding guests don't pay attention to your registry and you end up with two popcorn makers or three crockpots, Mercari wants to help you make some cash by hocking those redundant gifts as quickly as humanly possible.
Toyota Recreates Jessica Long's Inspiring Life Story
In an effort to make the most emotionally impactful commercial of the year, Toyota has creatively retold the life story of American Paralympic swimmer Jessica Long, from her adaption as a baby to her overcoming obstacles in her pursuit of her dream, to becoming a 13-time gold medalist. This will undoubtedly be one of the ads from this year's big game that viewers won't soon forget.
Rocket Mortgage Knows that "Certain Is Better"
Tracy Morgan in a bath robe? Check. Dave Bautista in a leather jacket? Check. Murder hornets? Check. Yeah, it definitely seems like this commercial for Rocket Mortgage has what it takes to be among the best of the night.
Oatly... Did This Thing.
The CEO of Oatly decided to make a Super Bowl commercial that was just him, playing an electric keyboard in the middle of a field and "singing" (?) a song he wrote about oat milk. And this is a real thing, that actually exists and aired during the Super Bowl.
Bud Light Makes Lemonade Seltzer Out of Lemons
Anheuser-Busch, which traditionally runs ads for Budweiser during the big game, revealed their plans to forgo Budweiser ads in favor of donating the money it would have spent on the commercials and air time to coronavirus vaccination awareness efforts. However, they still plan on airing ads for Bud Light and their Bud Light Seltzer brands.
To promote their Bud Light Seltzer Lemonade, the company takes a comedic look back at the past year, and explains how they made their drink out of the "lemons" of 2020. In terms of the commercial, they represented all the insanity of the last year as a metaphorical storm of lemons pelting the earth and ruining everything for everyone -- so, it's a pretty spot-on parody of the particularly sour year.
Huggies Tells Babies, "Welcome to the World"
It can't be too hard to sell diapers. Parents can't go without them, and also babies are adorable. So you have a pretty captive market and a commercial filled with adorable stars. For their Super Bowl ad, Huggies leans hard into cuteness and it honestly pays off.
Miracle-Gro Encourages Viewers to "Keep Growing" With Star-Studded Spot
For their first major Super Bowl spot, Scotts Miracle-Gro tapped a multitude of celebs to help them promote their giveaway that could allow one lucky fan to win the lawn and garden of their dreams. The company went all out for the spot, which includes appearances from Martha Stewart, The Mandalorian star Carl Weathers, John Travolta and his daughter, Ella, The Office's Leslie David Baker, fitness instructor Emma Lovewell, NASCAR driver Kyle Busch and comedian Matt Braunger.
"Drake From State Farm" Hires Super Stars as Body Doubles
State Farm certainly brought on some famous faces for their Super Bowl ad -- although how it sells insurance is a little vague. But who cares about the "meaning" of a commercial when you've got Paul Rudd and Drake being hilarious?
John Cena Can Count on Mountain Dew Major Melon
Mountain Dew has tapped the WWE wrestler and action star for their upcoming spot in the Super Bowl -- a commercial that will apparently give one lucky viewer (who correctly counts the number of Mountain Dew bottles that appear in the background of the ad) a chance to win $1 million. When ET spoke with Cena, the actor explained why he's so excited to be a part of the brand's innovative campaign.
Nick Jonas Is Introducing the Future
Nick Jonas is one of the most prominent figures openly battling diabetes, and now he wants to help others struggling with having to stab their finger every day to test their blood sugar. The musician has teamed up with Dexcom G6, which is apparently a new app that can show you your blood glucose level without the sting.
Chipotle Wants to Change the World
This is Chipotle's first-ever Super Bowl ad (which seems impossible, but apparently it is), and the company decided to go for a more uplifting, inspiring and high-reaching tone for their debut spot. The commercial sees a young kid eating a Chipotle burrito, and wondering aloud about whether or not a simple burrito could change the world. Or rather, if a burrito chain restaurant could impact agriculture by using real and organic ingredients. Chipotle has some lofty goals and they are setting the expectation bar high with their new campaign.
"Bud Light Legends" Save the Day
Tapping into some Super Bowl commercial nostalgia, Bud Light is bringing together the stars of some of their popular past ads for a heroic and humorous spot. When a Bud Light truck overturns, a few Bud Light legends -- including Post Malone, Cedric the Entertainer and the Game of Thrones-inspired Bud Light Knight -- are brought together through magical portals to help restock the truck and get it back on the road to make sure no one has to forgo their favorite ice cold light beer beverage.
A "Space Return" Goes Wrong Because of Delicious Pringles
Taking a page out of Milky Way's playbook, Pringles' new ad shows how their endlessly stackable flavor chips will distract you so badly, you will totally lose all ability to do your job. In the ad, two astronauts return to Earth in an emergency capsule in the middle of the ocean, but no one is around to pick them up because everyone at NASA is too busy eating Pringles. A passing cargo ship brings the astronauts hope, but the crew is also too busy dancing around while eating Pringles. Sometimes, a snack really can be too delicious.
DoorDash Is Bringing the "Nom Noms"
What would life be like if Daveed Diggs and Cookie Monster were roommates? Well, DoorDash has answered this very specific question with their new Super Bowl spot. As it turns out, Cookie Monster goes a little overboard when ordering delivery. But DoorDash knows how to satisfy any order of any size for any appetite -- even Cookie Monster's. This is a great tribute to Sesame Street, and anytime we get to see Big Bird in the spotlight, it's a good thing.
General Motors Is Bringing Comedy Icons Together to Fight Norway
What do you get when you combine Will Ferrell, Kenan Thompson and Awkwafina with a whole bunch of intense energy, chaotic comedy and a massive budget? You get this bizarrely hilarious Super Bowl ad featuring the comedy greats traveling across the world in an effort to get to Norway for... reasons? The commercial doesn't have to make a lot of sense to have a lot of memorable comedy moments, and isn't that the point of a car commercial?
Doritos 3D Brings Us "#FLATMATTHEW" McConaughey
Doritos is tapping some real star power for their bizarre ad campaign -- specifically, Matthew McConaughey, but flat. It bums him out, but then he eats some Doritos 3D chops, and he's good again. So, if that makes you want to eat Doritos, then mission accomplished.
Ahead of the big game, Doritos teased the commercial with a series of mysterious promos. One ad stars Jimmy Kimmel and Mindy Kaling on the set of Jimmy Kimmel Live (although it's an in-person interview that looks like it's from the pre-COVID days) and the two are talking about an unnamed guest with a "new look," along with the teasy tag #FLATMATTHEW.
The second teaser, which was even stranger, shows some kids playing in their front yard with their mom, as they look on in wonder as a dog runs by and one kid asks, "Mom, why is that dog flying a kite?" Then the other kid asks, "And why does that kite look like Matthew McConaughey?" So, it seems that Doritos will unleash some sort of weird flattened version of the Oscar winner to sell their flavored corn triangles?
SpaceX Wants to Send People Into Space
If you've ever thought that an all-civilian mission into space was a good idea and something you'd like to be a part of, this commercial for Inspiration4 is for you. Every sci-fi lover's dream of being a space smuggler anti-hero appears to be one step closer.
Paramount+ Brings TV Stars Together for an Epic Expedition
Paramount will soon be releasing it's own streaming service, and this commercial shows all your favorite TV stars (including James Corden, Dora the Explorer and a hungover Snooki) on an epic hike up the iconic Paramount mountain.
New 'The Falcon and the Winter Soldier' Trailer
Last we saw Anthony Mackie's Sam Wilson (aka the Falcon) and Sebastian Stan's Bucky Barnes (the Winter Soldier), Sam had inherited Captain America's star-spangled shield. Marvel teased what comes next during Sunday's Super Bowl, debuting a new spot that is equal parts explosions and quippy odd couple banter.
Lil Nas X for Logitech
The "Old Town Road" singer is encouraging people to "defy logic" for Logitech in this new Super Bowl spot that also features his catchy single, "Call Me By Your Name."
"Come Together" Over a Bag of M&Ms
If you're having a hard time figuring out how to apologize, M&Ms suggests handing over a bag of chocolate treats. This new commercial for the beloved sweet snack features people making amends and rebuilding burnt bridges with heartfelt mea culpas and gifts of candy. Schitt's Creek star Dan Levy is also involved, because he just makes anything he's a part of instantly better.
M. Night Shyamalan Brings Fans to a Creepy Beach
For his latest supernatural thriller, Old, director M. Night Shyamalan is bringing fans to a nightmarish beach that makes you, well, old? Or you age quickly? It's not super clear from this first trailer, but clearly this beach won't be getting very many five-star Trip Advisor reviews.
Lil Baby Reflects on Being a Rockstar
Lil Baby has teamed up with Rockstar Energy to shine a light on what makes someone a rock star isn't just a search for fame, but embracing the hustle to achieve dreams -- with a little help from a particular beverage that also gives them a little boost.
"Get Ready" for the Pepsi Super Bowl Halftime Show
This year, in a seemingly unprecedented move, Pepsi, Coca-Cola and Budweiser have decided not to buy ad time during the Super Bowl, according to press statements released by the companies -- citing the pandemic and social upheaval as incentives to "ensure we are investing in the right resources during these unprecedented times," according to Coke.
However, Pepsi has decided to instead focus all promotional efforts into the flagship-branded halftime show. This was the first teaser, titled "Get Ready," that celebrated the undeniable mega-hit single "Blinding Lights" by the event's headliner, The Weeknd.